The Architecture of Persuasion

Tera Copy System

Engineering cold, technical, and high-converting messages using the Kishōtenketsu Protocol.

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Gabriel Avelar, CEO of Tera
The Architect

Gabriel Avelar

Founder & CEO.

I started Tera because the market is flooded with "gurus" selling luck as strategy. I realized that the best copywriters in the world weren't artists—they were engineers.

They didn't guess. They built.

I spent years decoding the Kishōtenketsu structure—a 4-act narrative used in Japanese storytelling—and adapted it for high-ticket sales. The result is a system that removes the "salesy" feeling and replaces it with pure logic.

The Divide

Why 99% of Copy Fails

The difference isn't talent. It's structure.

The 99% (Amateurs)

Relies on Hype & Pressure.

  • Uses Fake Scarcity: "Only 2 minutes left!" timers that reset, destroying trust immediately.
  • Adjective Soup: Uses words like "Amazing," "Revolutionary," "Life-changing" without proving anything.
  • Direct Pitching: Asks for marriage on the first date. Tries to sell before building the logical case.
  • Result: High refund rates, burnt leads, and inconsistent income.

The 1% (Tera Architects)

Relies on Kishōtenketsu & Logic.

  • The Kishōtenketsu Flow: Introduction → Development → Twist → Conclusion. We bypass the brain's defense mechanism.
  • Unique Mechanism: We don't sell "better"; we sell "new". We create a technical reason why the product works.
  • Logical Inevitability: By the time the price is revealed, buying is the only rational conclusion for the lead.
  • Result: High retention, authority status, and predictable scale.
Self Diagnostic

Identify Your Level

The Tera System adapts to where you are.

PHASE 01

The "Blank Page"

You know you need to sell, but you stare at the cursor. You try to use AI or templates, but the result sounds robotic and fake.

Tera Solution: The Skeleton.

We don't ask you to write. We ask you to fill in the blanks of a proven psychological structure.

01
PHASE 02

The "Rollercoaster"

You make sales, but you don't know why. Some months are good, some are zero. You are relying on luck and motivation.

Tera Solution: Kishōtenketsu.

We implement the 4-act narrative to ensure your sales argument works every single time, predictably.

02
PHASE 03

The "Scale Wall"

You have a winning offer, but ad costs are rising. You need to squeeze every ounce of profit from your traffic.

Tera Solution: Forensic Analysis.

We look at retention heatmaps like forensic scientists to fix structural breaks and double ROI.

03
The Blueprint

System Modules

SEASON 01

The Skeleton

Mapping the lead's consciousness. Defining the structural intent before writing a single word.

SEASON 02

Kishōtenketsu

Mastering the 4-act Japanese narrative structure to maintain 100% retention in your sales arguments.

BONUS

The Forensic Vault

Analysis of the top 10 VSLs of the decade. We break down the code behind the millions.

BONUS

Deployment Sheets

Fill-in-the-blank architectural templates. Have a professional copy ready in hours, not weeks.

Support

Common Questions

What exactly is Kishōtenketsu? +
It is a traditional Japanese narrative structure (Intro, Development, Twist, Conclusion). Unlike Western structures that rely on conflict, Kishōtenketsu relies on development and surprise. In sales, this allows us to present an offer without the customer putting up their "sales shields."
Is this for beginners? +
Yes. In fact, beginners often learn faster because they don't have to unlearn the "spammy" habits taught by low-quality marketing gurus. We build your foundation from zero.
Is it a subscription? +
No. You pay once ($34) and own the system forever. This includes all future updates to the protocol.
Do I get support? +
Absolutely. You will have access to our support team to ensure you are applying the architectural principles correctly.
LIFETIME ACCESS
$29 USD

One-time payment. Own the protocol forever.

  • Tera Copy System (Seasons 1 & 2)
  • Kishōtenketsu Masterclass
  • Forensic Vault (Case Studies)
  • Deployment Templates
  • 24/7 Priority Support
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